In our messages to you, our members, Vacation.com often stresses the importance of staying “top of mind.” It’s crucial in an industry such as ours, where online travel agencies and other various virtual competition is always a click away, to be the first person your clients think of when they have a travel inquiry.
Our award-winning direct mail marketing program, Engagement, keeps your agency top of mind all year long by sending an array of unique offers to your client on your agency’s behalf. But there’s another level of staying in touch that you should pursue.
While Engagement puts offers in front of your clients, it’s wise to complement those offers by consistently placing something else in front of them: friendship. That’s exactly what Vacation.com’s newest program—On Cue—does!
Available only to members who are enrolled in Engagement Select, the On Cue program from ClientBase enables you to send your clients automatic emails, greetings and reminders throughout the year.
These emails, customized with your agency logo, address and email address, keep you top of mind in a friendly way by recognizing birthdays and anniversaries, welcoming them to the agency, thanking them for referrals and more. They act as a neighborly way to say, “Hi there. Our agency was just thinking about you.”
On Cue is able to send these emails automatically (so there’s no daily task on your part) thanks to the rich data that is captured in ClientBase, which is put to good use to keep you connected to your clients in a whole new way.
Visit AgentUniverse.com/On-Cue for more information.